Healthcare executive inboxes across the country are filled with newsletters highlighting articles that cry, “Apple, Google, and Amazon are coming for your physicians and patients!” Between the attractive growth opportunity offered by the massive $3.3 trillion US healthcare market, and the aging technology infrastructure, tech companies are eagerly making plans to solve the persisting problems in healthcare. Incumbent healthcare executives have every right to be nervous.
In Part I of our series on strategic venture programs we explore some of the reasons behind health systems’ recent interest in venture activities, reasons to create a venture program, and considerations for choosing between internal and external fund management teams.
In this week’s special bonus episode, we had the honor of speaking with Professor Craig Garthwaite, Associate Professor of Strategy and the Director of Healthcare at Kellogg. Professor Garthwaite is an applied microeconomist whose research examines the effects of government policies and social phenomena with a focus on the health and biopharmaceutical sectors.